Segmentation Archives - Aforza

Accelerating Margin Control with Aforza

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 20, 2023 | Webinar

There is a MARGIN EMERGENCY across the Consumer Goods industry! No sector has been hit harder than CPG manufacturers with increased costs, supply chain challenges and consumers who do not tolerate pass-through. Working with manufacturers & distributors around the...

What is Trade Promotion Management?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | May 9, 2021 | Blog Post

Last Updated: 3rd April 2025 Trade Promotion Management (TPM) is the end-to-end process by which Consumer Goods companies plan, execute, and analyze promotional campaigns in collaboration with their retail and distributor partners. These promotions—such as discounts,...