Blog Post Archives - Aforza

One Plan, Not Five: Getting CPG Product Launches Right

by [Will Brown](/content/author/willaforzabrown/ "Posts by Will Brown"/index.html) | Jul 15, 2026 | Blog Post

The Plan That Looks Fine Until It Meets the Business Every product launch plan looks clean on the day it’s approved. The targets are set, the accounts are listed, the promotions are pencilled in, and the launch date sits neatly on a calendar. Then launch day...

Happy 4th of July from Aforza

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Jul 2, 2026 | Blog Post

It’s the 250th Independence Day It is the 250th Fourth of July, the biggest one yet. Families across America are firing up the grill, filling the cooler, and getting together to celebrate. And somewhere in Washington, a field rep named Tucker is worried his...

RG2M: Why 25 Years of Revenue Growth Management Means Nothing If It Never Reaches the Shelf

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Jul 2, 2026 | Blog Post, Uncategorized

Every consumer goods company knows Revenue Growth Management. It has been refined for a quarter of a century, from the early consulting playbooks through the digital...

The Best Distributor Management System (DMS) Vendors for Consumer Goods Companies in 2026

by [Will Brown](/content/author/willaforzabrown/ "Posts by Will Brown"/index.html) | Jul 1, 2026 | Blog Post

A comparison of the platforms shaping route-to-market execution, and what separates a connected DMS from a digitised spreadsheet. In the fast moving consumer goods ecosystem, effective distribution is no longer just about getting products onto shelves. It’s...

One Platform, Many Markets: How CPG Companies Use Aforza Across Asia

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Jun 16, 2026 | Blog Post

An interview with Jack Bailey, Global Enterprise Account Executive, Aforza. Written by Alexander Quilter. Ask any global CPG manufacturer what keeps them up at night, and the answer is rarely their...

No Keyboard. No Notes. No Problem.

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Jun 1, 2026 | Blog Post

How Ava Audits Sets a New Benchmark for Field Execution Written by Alexander Quilter. Traditional static audits consume unaffordable amounts of time that are highly valued in more profitable areas of your business. Every moment spent dealing with this process is...