Accelerating Margin Control with Aforza

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 20, 2023 | Webinar

There is a MARGIN EMERGENCY across the Consumer Goods industry! No sector has been hit harder than CPG manufacturers with increased costs, supply chain challenges and consumers who do not tolerate pass-through.

Working with manufacturers & distributors around the world, Aforza is seeing 3 common patterns emerging:

1. Lack of prioritisation of customers based on profitability.
2. Manual pricing & discounting in the field, that is out of control.
3. Widespread inefficiency in field operations.

In this webinar, we share our point of view on these challenges, and how we have been helping our customers address them by:

• Actively segmenting customers to drive priority, coverage and product assortment.
• Basing all pricing & discounting decisions on segment insights, rather than gut-feel and intuition.
• Making your field teams efficient and effective with fast, guided, offline-first selling processes that are supercharged with digital content.

This was all brought to life with a live demonstration of the Aforza solution and related customer success stories. Watch the full webinar recording below.

Accelerating Margin Control - YouTube

Accelerating Margin Control Aforza

Aforza3.83K subscribers

Our Featured Speakers

Dominic Dinardo

CEO, Aforza

Candice Mueller

VP Product Marketing, Aforza