TPO Archives - Aforza

Aforza’s Top 10 Innovations Shaping the Future of Consumer Goods

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Aug 1, 2022 | Blog Post

Our continuous innovations, realised across 10 releases over the past three years, makes it easy for CG companies to plan, promote, engage, sell and deliver on every channel. To celebrate our 10th product release, Aforza is thrilled to share 10 innovations that are...

What is Trade Promotion Optimization?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2022 | Blog Post

Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....