TPM Archives - Page 2 of 2 - Aforza

Take Control with True Omnichannel Promotion Execution

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jul 6, 2022 | Blog Post, Webinar

New Levels of Industry Disruption Record levels of inflation, supply chain upheavals, ever-rising regulations and rapidly evolving consumer expectations are creating route-to-market challenges like never before. The unpredictability of these factors, coupled with the...

What is Trade Promotion Optimization?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2022 | Blog Post

Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....

Total Experience Winter

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Oct 25, 2021 | Webinar

Showcasing Cool New Innovations Across Trade Promotion Optimisation, On-Device Offline Mobile Experience & Digital Asset Management Today, customer and employee interactions are increasingly taking place via mobile, virtual and distributed channels which makes it...

Delivering Continued Innovation with Aforza Spring ‘21

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Jul 27, 2021 | Product Release

Our Spring ‘21 release is packed full of innovation, with new capabilities across Trade Promotion Management, Visit Management, Retail Execution, Order Management and more. All available automatically across both our online & offline mobile applications. In fact...