Supply Chain Archives - Aforza

Navigating the Age of the Zero Consumer and the Importance of Retailer Relationships

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Nov 10, 2023 | Blog Post

The consumer landscape is evolving rapidly, and with it, a unique segment known as the “Zero Consumer” has emerged. While you might not have heard of this label, it represents a growing global phenomenon that’s changing the way businesses interact...