Image Recognition Archives - Aforza

What is Share of Shelf?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 3, 2024 | Blog Post

What is Share of Shelf & What Does It Measure? Ensuring that consumers can effortlessly find your products on store shelves is essential for maximising sales. When your share of shelf is optimised, your products stand out, and customers can easily locate them....

What is Image Recognition in Consumer Goods?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | May 1, 2024 | Blog Post

In the ever-evolving Consumer Products industry, staying ahead of the competition is essential. One technological advancement that is revolutionising the field is image recognition (IR). In fact, the image recognition market size is projected to grow from $1.4 billion...

Getting Your IR Strategy Right

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 14, 2024 | Blog Post

Across the Retail landscape, there is a huge range of in-store tasks that need to be executed by Consumer Product companies on a daily basis to deliver sales strategies and optimise trade investments. And, with 60% of store checks still relying on labor-intensive...