Commercial Excellence Archives - Aforza

What is Commercial Excellence in the Age of AI

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 28, 2025 | Blog Post

What Is Commercial Excellence? Commercial Excellence is a strategic function that ensures Consumer Goods companies optimise their commercial operations, improve revenue growth and drive efficiency across sales, marketing and trade promotion efforts. It is a...

How Do You Run a Commercial Excellence RFP in the Consumer Products Industry?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Sep 21, 2023 | Blog Post

In the consumer products industry, efficient Request for Proposal (RFP) processes can make or break new business opportunities. Today, the integration of Artificial Intelligence (AI) into RFP processes is transforming how companies in this sector approach...

Perform with Precision: Aforza Winter Release ‘23

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Dec 5, 2022 | Product Release

Hot off the heels of our milestone 10th release, Aforza continues to innovate with purpose built solutions for Consumer Goods (CG) that help businesses power tailored and repeatable sales experiences to achieve efficient and lasting growth. Today’s sales landscape...