Blog Post Archives - Page 7 of 21 - Aforza

The GenAI Divide: Why Most AI Pilots Fail & How Vertical AI is Changing the Game

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Aug 26, 2025 | Blog Post

Introduction Artificial intelligence has surged to the top of enterprise agendas, driven by the rapid rise of generative AI. The promise is tantalising: higher productivity, smarter decision-making and accelerated growth. Yet, for most companies, the results have been...

The 7 Deadly Sins of Trade Promotion Management

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Aug 22, 2025 | Blog Post

Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...

Our Summer at Aforza: More Than an Internship

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Aug 11, 2025 | Blog Post

This summer at Aforza has been anything but a typical internship. From day one, we were trusted with meaningful work: delivering software demos, contributing to high-profile campaigns, and even sitting in on executive meetings. Along the way, we’ve built valuable...

Aforza Intern Insights: Agentforce World Tour Through My Eyes

by [cscarpa2307f91706](/content/author/carolinascarpa/ "Posts by cscarpa2307f91706"/index.html) | Jun 13, 2025 | Blog Post

Agentforce World Tour Through My Eyes Yesterday, I had the exciting opportunity to attend the Agentforce World Tour in London, and what a day it was! Agentforce World Tour is one of Salesforce’s main events, a packed day full of inspiring talks, live demos, and plenty...

Ava Claims Agent Launch Webinar: Reinventing Claims Processing

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 12, 2025 | Blog Post, Webinar

In today’s fast-paced consumer goods industry, managing claims and deductions is a major challenge. Aforza’s recent webinar, hosted by Chief Commercial Officer Ed Butterworth & Product Marketing Manager Callum Fitzpatrick, showcased Ava—an innovative solution that...

Aforza Intern Insights: What I Learned in Week One at Aforza

by [cscarpa2307f91706](/content/author/carolinascarpa/ "Posts by cscarpa2307f91706"/index.html) | Jun 6, 2025 | Blog Post

What I Learned in Week One at Aforza Hi, I am Carolina, a third-year Economics and Marketing student, and I’m thrilled to share that I’ve embarked on a summer internship journey with Aforza, taking on the role of Marketing and Solution Engineering Intern....