Blog Post Archives - Page 6 of 21 - Aforza

Optimizing Trade Promotion Budgets from the Top Down with Ava

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Sep 12, 2025 | Blog Post

Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...

Making ServiceNow More Valuable To Your Frontline With Ava

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Sep 4, 2025 | Blog Post

Making ServiceNow More Valuable To Your Frontline With Ava ServiceNow is already one of the most trusted platforms for incident management in the consumer goods industry. It helps companies manage equipment issues, streamline service workflows and keep operations...

Why KAMs Deserve Intuitive Tools: How Ava Helps Them Plan Smart and Fast

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Sep 3, 2025 | Blog Post

The Best Trade Promotion Management (TPM) Software for Consumer Goods Companies

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Sep 2, 2025 | Blog Post

The Best Trade Promotion Management (TPM) Software for Consumer Goods Companies Trade Promotion Management (TPM) remains one of the most complex, costly and strategically vital processes in the consumer goods industry. With up to 20% of revenue reinvested into...

The Best Retail Execution Software for Consumer Goods Companies

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Sep 1, 2025 | Blog Post

The Best Retail Execution Software for Consumer Goods Companies Consumer goods companies spend billions every year trying to win at the shelf, planning promotions, coordinating field teams and protecting share in every store, bar and outlet. Yet for many, the promise...

From Chaos to Clarity: How Ava Transforms the Planning Process

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Aug 29, 2025 | Blog Post