Blog Post Archives - Page 19 of 21 - Aforza

What Is Joint Business Planning?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Mar 3, 2022 | Blog Post

“Joint business planning is a way to establish trust, which involves honesty and integrity. We can’t be successful without our suppliers.” Charles Redfield Executive Vice President and Chief Merchandising Officer, Sam’s Club (Walmart)

What is Digital Asset Management?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 1, 2022 | Blog Post

The Value of Digital Asset Management Consumer Products companies are literally swimming in digital images and assets. They are everywhere. Uncontrolled content execution impacts your bottom line through missed sales opportunities, unclear brand positioning and...

What is Trade Promotion Optimization?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2022 | Blog Post

Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....

What is Modern Telesales?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2022 | Blog Post

First of all, what is telesales? Simply put, telesales is the remote, phone-based capturing of sales orders. Telesales representatives can be supported by in-field team members, but their position in the sales journey is often different. In Consumer Goods, the role of...

What is Modern B2B eCommerce?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Dec 13, 2021 | Blog Post

B2B presents a huge opportunity for companies to increase profits through optimizing their activities in the online space, but many don’t have a full understanding of how to adopt eCommerce as part of their business. And, with 48% of companies already making 50-74% of...

Cool Industry Innovations with the Aforza Winter ’22 Release

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Nov 30, 2021 | Blog Post

Introducing Aforza Winter ’22 “Winter 22 is Aforza’s 8th release and a significant milestone. Packed full of new innovations across Trade Promotion Optimization, Digital Asset Management, Offline Mobile & Tablet enhancements, and much...