Ursula Brady, Author at Aforza - Page 27 of 30

What is Trade Promotion Optimization?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2022 | Blog Post

Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....

What is Modern Telesales?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2022 | Blog Post

First of all, what is telesales? Simply put, telesales is the remote, phone-based capturing of sales orders. Telesales representative can be supported by in-field team members, but their position in the sales journey is often different. In Consumer Goods, the role of...

What is Modern B2B eCommerce?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Dec 13, 2021 | Blog Post

B2B presents a huge opportunity for companies to increase profits through optimizing their activities in the online space, but many don’t have a full understanding of how to adopt eCommerce as part of their business. And, with 48% of companies already making 50-74% of...

Cool Industry Innovations with the Aforza Winter ’22 Release

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Nov 30, 2021 | Blog Post

Introducing Aforza Winter ’22 “Winter 22 is Aforza’s 8th release and a significant milestone. Packed full of new innovations across Trade Promotion Optimization, Digital Asset Management, Offline Mobile & Tablet enhancements, and much...

A Thanksgiving message from Aforza CEO Dominic Dinardo

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Nov 10, 2021 | Blog Post

Once associated with Pilgrims and Native Americans, Thanksgiving has come to symbolize human values, intercultural peace, and the sanctity of home. These days, with families spread around the world, Thanksgiving has become a time to reunite families, cheer on costumed...