Ursula Brady, Author at Aforza - Page 14 of 30

Revolutionize the Front Office: Convincing the Board to Embrace Digital Transformation

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 5, 2024 | Blog Post

In today’s competitive business landscape, the need for digital transformation has become increasingly clear – particularly in the Front Office of Consumer Products and Consumer Healthcare companies. The “Front Office” refers to the division or...

Black Friday: The Importance of Flawless Retail Execution

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Nov 23, 2023 | Blog Post

Black Friday not only kicks off the festive shopping season but also serves as a critical milestone in the retail calendar, marking the start of significant profits in the industry. Initially coined to refer to the day that retailers moved from red ink (negative...

Navigating the Age of the Zero Consumer and the Importance of Retailer Relationships

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Nov 10, 2023 | Blog Post

The consumer landscape is evolving rapidly, and with it, a unique segment known as the “Zero Consumer” has emerged. While you might not have heard of this label, it represents a growing global phenomenon that’s changing the way businesses interact...

Aforza B2B Commerce Launch

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Oct 17, 2023 | Webinar

Unlock the Power of B2B Order Execution & Fulfilment In today’s retail environment, margin control is a constant challenge and as a Consumer Products manufacturer or distributor, you need to ensure that every customer engagement is profitable. Engaging customers...

Aforza Studio: High Impact Use Cases for Sales Leadership

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Oct 13, 2023 | Blog Post

In today’s fast-paced consumer product industry, staying ahead of the competition and effectively engaging with customers are paramount. To meet these challenges, Aforza Studio introduces three major, high-impact use cases. The first, a digital briefcase, equips...