Ursula Brady, Author at Aforza - Page 10 of 30

Aforza Studio Snapshots of Success

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 11, 2024 | Webinar
Industry Challenges The Consumer Products industry is facing significant challenges in efficiency, effectiveness, and compliance. Sales reps spend only 28% of their time selling, with 70% of trade promotion spending proving ineffective. Additionally, fraud costs...

What is Photo Automation?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 10, 2024 | Blog Post
In today’s Consumer Products industry, staying competitive means navigating constant changes in consumer preferences and market conditions. Getting ahead of the market requires not only smart strategies but also efficient execution. One powerful innovation that...

What is Share of Shelf?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 3, 2024 | Blog Post
What is Share of Shelf & What Does It Measure? Ensuring that consumers can effortlessly find your products on store shelves is essential for maximising sales. When your share of shelf is optimised, your products stand out, and customers can easily locate them....

What is Consumer Goods AI?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 3, 2024 | Blog Post
Introduction to Artificial Intelligence & Generative AI Consumer Goods AI refers to the application of artificial intelligence technologies within the Consumer Goods industry to optimize processes, enhance decision-making, and drive innovation. This verticalized...

Are Legacy Suppliers Weighing You Down?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | May 17, 2024 | Blog Post
With digital transformation, the rate of change is accelerating in the Consumer Products industry. However, existing suppliers can often be generating part of the technical debt that is holding you back. CG companies need to adapt to changing consumer expectations,...