Alex Botwinick, Author at Aforza

Accruals & Deductions Demystified: How Ava Brings Confidence Back to Finance Teams

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Sep 18, 2025 | Blog Post

Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...

Optimizing Trade Promotion Budgets from the Top Down with Ava

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Sep 12, 2025 | Blog Post

Why KAMs Deserve Intuitive Tools: How Ava Helps Them Plan Smart and Fast

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Sep 3, 2025 | Blog Post

From Chaos to Clarity: How Ava Transforms the Planning Process

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Aug 29, 2025 | Blog Post

The 7 Deadly Sins of Trade Promotion Management

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Aug 22, 2025 | Blog Post