SOLUTIONS

Trade Promotion Management (TPM)

Maximize your promotional ROI with Aforza’s complete Trade Promotion Management & Optimization solutions.

Your Business

In today’s market, it’s all about staying one step ahead. That’s why you need to equip your teams with the tools they need to make savvy investments and build strong relationships with retailers. By doing so, you not only fuel growth but also supercharge your returns, giving your business the edge it needs to thrive. That’s where a comprehensive Trade Promotion Management solution comes in. It streamlines your strategies, amps up efficiency, and lays the foundation for sustained success in today’s competitive landscape.

Today’s Challenges

• Fragmented Systems: Disconnected platforms hinder collaboration and efficiency, resulting in disjointed promotion planning and execution.
• Limited Predictive Insights: Without robust predictive analytics, companies struggle to anticipate promotion outcomes, leading to suboptimal decision-making and ROI.
• Inefficient Execution: Manual processes and lack of real-time visibility into promotion execution lead to errors, delays, and missed opportunities, impacting overall effectiveness and profitability.

The Aforza Solution

Trade Promotion Management with Aforza offers comprehensive solutions for planning, executing, and analyzing promotions, empowering businesses to optimize their promotional strategies and drive increased sales and profitability. From dynamic planning and predictive analytics to streamlined execution and insightful post-event analysis, our integrated platform provides the tools needed to maximize promotion effectiveness and ROI.

Connected Promotion Planning

Strategize promotions seamlessly with comprehensive insights

• Unified Data & P&L View: Sales, pricing & profitability aligned.
• Flexible Promotion Designer: Modern & traditional trade promotions.
• Predictive Analytics: Forecast volume, ROI & margin.
• Collaborative Workflows: Align sales, marketing & finance.
• Real Time Visibility: Track plans, budgets & outcomes.

Unified P&L View

Understand promotion profitability across every level

• Unified P&L View: Single gross to net view.
• Promotion Level Profitability: See true promotion performance.
• Customer Level Impact: Track margins by account.
• Portfolio Financial Visibility: Understand total trade investment.
• Real Time Financial Updates: Instantly reflect plan changes.

Realtime Impact Analysis

Understand promotion impact as it happens

• Real Time Impact Assessment: Measure performance instantly.
• Live ROI Analysis: Track returns as plans execute.
• Incremental Lift Tracking: Understand true promotion contribution.
• Margin and Spend Visibility: See profitability in real time.
• Immediate Course Correction: Adjust promotions based on impact.

Ava Realtime Recommendations

Optimize promotions with Ava’s realtime recommendations

• Promotion Simulation: Test multiple promotion outcomes instantly.
• Predictive Intelligence: Identify optimal promotion strategies.
• Risk Assessment: Surface financial and execution risks.
• Actionable Insights: Convert models into clear actions.
• Real Time Decisioning: Adapt plans as conditions change.

Dynamic Promo Calendar

Plan and manage promotions across every level

• Interactive Calendar: View plans across all levels.
• Portfolio Level View: Manage total promotion activity.
• Segment Level Planning: Optimise promotions by channel.
• Account Level Calendars: Plan customer specific promotions.
• Real Time Updates: Instantly reflect planning changes.

Flexible Promotion Designer

Design promotions for every route to market

• Interactive Designer: Build promotions your way.
• Modern Trade Mechanics: Support complex retail promotions.
• Traditional Trade Mechanics: Handle discounts, bundles and rebates.
• Reusable Promotion Templates: Standardise best practice designs.
• Real Time Validation: Ensure rules and funding align.

Effortless Promotion Execution

Execute promotions flawlessly with automated workflows

• Automated Workflows: Streamline promotion execution processes.
• Real-time Monitoring: Monitor execution progress instantly.
• Mobile Accessibility: Execute promotions on-the-go.
• Inventory Optimization: Ensure optimal inventory management.
• Error Reduction: Minimize execution errors for seamless operations.

Insightful Post-Event Analytics

Analyze promotion performance for continuous improvement

• Performance Tracking: Track promotion performance against KPIs.
• Attribution Modeling: Identify promotion impact accurately.
• Prescriptive Recommendations: Actionable insights for optimization.
• Trend Identification: Identify emerging market trends swiftly.
• Historical Analysis: Learn from past promotion experiences.

Streamlined Claims Management

Simplify promotion claims processing for efficiency and accuracy

• Automated Validation: Validate claims automatically for accuracy.
• Documentation Management: Easily manage claim documentation.
• Transparent Communication: Provide real-time status updates.
• Audit Readiness: Ensure compliance with audit requirements.
• Dispute Resolution: Resolve claim disputes promptly.

Get Started Today

Unlock the full potential of your trade promotion strategies today with Aforza’s integrated solutions. Experience seamless planning, execution and analytics that drives sales and boosts profitability. Get started now by exploring our Demo Center.