## [What Is A Distributor Management System (DMS)?](/content/what-is-a-distributor-management-system-dms/index.html)

Distributor Management Systems (DMS) are now a fundamental component in any consumer goods company’s route-to-market. They help manage the supply chain between Manufacturers and a myriad of Distributors by aligning retail activities, trade promotions, inventory,...

## [What is Trade Promotion Management?](/content/what-is-trade-promotion-management/index.html)

Last Updated: 3rd April 2025 Trade Promotion Management (TPM) is the end-to-end process by which Consumer Goods companies plan, execute, and analyze promotional campaigns in collaboration with their retail and distributor partners. These promotions—such as discounts,...