## [Accelerating Margin Control with Aforza](/content/accelerating-margin-control-with-aforza/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 20, 2023 | [Webinar](/content/category/webinar/index.html)

There is a MARGIN EMERGENCY across the Consumer Goods industry! No sector has been hit harder than CPG manufacturers with increased costs, supply chain challenges and consumers who do not tolerate pass-through. Working with manufacturers & distributors around the...

## [What is Trade Promotion Management?](/content/what-is-trade-promotion-management/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | May 9, 2021 | [Blog Post](/content/category/blog-post/index.html)

Last Updated: 3rd April 2025 Trade Promotion Management (TPM) is the end-to-end process by which Consumer Goods companies plan, execute, and analyze promotional campaigns in collaboration with their retail and distributor partners. These promotions—such as discounts,...