Retailers Archives - Aforza

What Is Planogram Compliance?

Planogram compliance is an important concept in the consumer goods industry, ensuring that retail shelves are organised according to a predetermined plan. This strategy helps retailers and manufacturers optimise shelf space, improve product visibility, and ultimately...

What Is Joint Business Planning?

“Joint business planning is a way to establish trust, which involves honesty and integrity. We can’t be successful without our suppliers.” Charles Redfield Executive Vice President and Chief Merchandising Officer, Sam’s Club (Walmart) Tectonic Shifts in...

Building Winning Relationships with Retailers

Create Productive Account Collaborations That Unlock Revenue Potential Like Never Before Continual shifts in retailer priorities are making supplier negotiations tougher. It’s time for Consumer Goods companies to overhaul their approach to key account management....