Retailer Archives - Aforza

Navigating the Age of the Zero Consumer and the Importance of Retailer Relationships

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)

The consumer landscape is evolving rapidly, and with it, a unique segment known as the “Zero Consumer” has emerged. While you might not have heard of this label, it represents a growing global phenomenon that’s changing the way businesses interact...

What is Van Sales?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)

Often seen as part of a Direct Store Delivery (DSD) strategy, Van Sales can be particularly valuable to companies prioritising speed of low SKU (Stock Keeping Units) volume products or perishables. In the rapid market of FMCG (Fast Moving Consumer Goods), shortening...