Retail Execution Archives - Aforza

PRESS RELEASE: Aforza is Awarded Thirteen Best-in-Class Category Distinctions in the Promotion Optimization Institute’s (POI) 2025 Enterprise Planning & Retail Execution Panorama Report

DELAWARE & LONDON, September 29 2025 – Aforza, the leader in Vertical AI, Cloud and Mobile solutions for the consumer products industry that empowers businesses of all sizes to drive profitable growth, was today presented with thirteen best-in-class category distinctions in the Promotion Optimization Institute’s (POI) 2025 Enterprise Planning & Retail Execution Panorama Report.

PRESS RELEASE: Aforza Earns Eleven Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2024 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Report

LONDON, September 30, 2024 – Aforza, the leader in Vertical AI, Cloud and Mobile solutions for the consumer products industry that empowers businesses of all sizes to drive profitable growth, was today presented with eleven best-in-class category distinctions in the Promotion Optimization Institute’s (POI) 2024 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Report.

Aforza Insights Podcast: Why I Moved Halfway Around the World to Join Aforza

Lara Giles is a recent (and welcome) addition to the Aforza’s London Waterloo offices, coming all the way from Sydney, Australia. She comes to the company with an extensive background in Consumer Goods, most notably at Arnott’s, a major player in the Australian market.

Black Friday: The Importance of Flawless Retail Execution

Black Friday not only kicks off the festive shopping season but also serves as a critical milestone in the retail calendar, marking the start of significant profits in the industry. Initially coined to refer to the day that retailers moved from red ink (negative) to black ink (positive).

How Aforza Supports a 3-Tier Distribution System

The 3-Tier Distribution System is a foundational framework used by consumer product manufacturers & distributors to bring their products from producers to consumers efficiently. This system, which originated in the alcohol distribution industry, involves three key levels.