## [Ava Claims Agent Launch Webinar: Reinventing Claims Processing](/content/ava-claims-agent-launch-webinar-reinventing-claims-processing/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 12, 2025 | [Blog Post](/content/category/blog-post/index.html), [Webinar](/content/category/webinar/index.html)

In today’s fast-paced consumer goods industry, managing claims and deductions is a major challenge. Aforza’s recent webinar, hosted by Chief Commercial Officer Ed Butterworth & Product Marketing Manager Callum Fitzpatrick, showcased Ava—an innovative solution that...

## [What Is Trade Claims Processing In The CPG Industry](/content/what-is-trade-claims-processing-in-the-cpg-industry/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Apr 29, 2025 | [Blog Post](/content/category/blog-post/index.html)

What Is Trade Promotions Processing? Trade promotions are a critical part of commercial strategy in the Consumer Packaged Goods (CPG) industry. They drive volume, support key account growth and secure retail visibility. But on the back of every promotion lies a...

## [Ava Claims Agent Launch Webinar: Automating Trade Claims Processing](/content/ava-claims-agent-launch-webinar-automating-trade-claims-processing/index.html)

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Apr 29, 2025 | [Webinar](/content/category/webinar/index.html)

Cut Claim Errors. Slash Resolution Time. Minimise Manual Effort. Tired of slow, error-prone trade claims processing? Ava Claims Agent uses Vertical AI to automate validation, accelerate approvals and eliminate the spreadsheet shuffle. See how CPG leaders are...