## [What Is Trade Claims Processing In The CPG Industry](/content/what-is-trade-claims-processing-in-the-cpg-industry/index.html)

What Is Trade Promotions Processing? Trade promotions are a critical part of commercial strategy in the Consumer Packaged Goods (CPG) industry. They drive volume, support key account growth and secure retail visibility. But on the back of every promotion lies a...

## [What is Commercial Excellence in the Age of AI](/content/what-is-commercial-excellence-in-the-age-of-ai/index.html)

What Is Commercial Excellence? Commercial Excellence is a strategic function that ensures Consumer Goods companies optimise their commercial operations, improve revenue growth and drive efficiency across sales, marketing and trade promotion efforts. It is a...

## [The Vertical AI Opportunity in Consumer Goods with EasyPicky](/content/the-vertical-ai-opportunity-in-consumer-goods-with-easypicky/index.html)

Vertical AI in Consumer Goods with EasyPicky In this episode of the Aforza Vertical AI Podcast, we delve into the revolutionary impact of Vertical AI in the consumer goods industry, spotlighting the transformative partnership between Aforza and EasyPicky. This...

## [Aforza’s Top 10 Highlights of 2024 – A Year of Milestones](/content/aforzas-top-10-highlights-of-2024-a-year-of-milestones/index.html)

Aforza’s Top 10 Highlights As we approach the end of 2024, it’s the perfect time to reflect on the special moments that defined Aforza’s journey this year. From industry recognition to innovative launches, these highlights underscore our continued focus on...

## [The Vertical AI Opportunity in Consumer Goods with Mike Price](/content/the-vertical-ai-opportunity-in-consumer-goods-with-mike-price/index.html)

Vertical AI in Consumer Goods with Mike Price In this episode, we explore the transformative potential of Vertical AI in retail execution and field technology. While horizontal AI provides generalised efficiencies, Vertical AI empowers consumer goods and retail...