Aforza - Make every route to market profitable

Go-to-Market AI for Consumer Goods.

Your revenue growth strategy only works if it shows up in store. Ava audits your shelves, optimises your promotions, recovers invalid deductions and gives you visibility across your distributors. Revenue growth 2 market.

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Realtime Next Best Action

Ava watches, listens and tells your teams exactly what to do next

Go-to-market AI for every commercial role

From the field to the back office, Ava works alongside your team

AI that your Finance & IT teams trust

Click on the finance & technology roles below to see how Ava empowers them

The connected platform for revenue growth to market

One source of truth across retail execution, trade, distributors and Ava

Retail Execution

Reps execute perfect visits with the industry’s fastest offline mobile experience on phone and tablet. Guided recommendations from Ava lift execution quality and productivity in every store. Revenue growth, in every store.

Trade Promotion Management

Trade teams plan, build and control promotions on a complete TPM platform with planning calendars, a powerful promotion builder, full P&L visibility, disaggregation, automated accruals and streamlined claims. Ava models scenarios instantly so teams commit spend with confidence. Revenue growth, in every promotion.

Distributor Management

A complete DMS approach for complex indirect and traditional routes to market. Distributors, partners and field teams work from one source of truth, improving order accuracy, coverage and performance. Revenue growth, across every distributor.

Scenario Interpretation

Aforza Studio is the scenario interpretation layer for consumer products, turning image capture into business action. Through the Studio Marketplace, customers and partners deploy ready to use capabilities that convert photos into intelligent workflows, with Ava translating real world conditions into precise commercial actions. Revenue growth, from every shelf.

Go-to-Market AI

Ava, Aforza’s vertical AI, works across every area of the platform to lift productivity, guide smarter decisions and trigger the right actions in real time. She is instant on with ready to use capabilities, interprets every scenario with precision and delivers impact without unpredictable costs. Revenue growth, intelligently executed.

Real Business Impact

How leading consumer goods brands are taking revenue growth to market with Ava

48%

increase in sales revenue

L’Oréal teams unlocked a 48% lift in revenue with Aforza, turning route to market intelligence into measurable in-market growth.

50%

increase in rep productivity

AG Barr field teams cut average store visit time from 20 minutes to 7 with Aforza, giving reps more time in front of customers and more revenue growth in every store.

96%

accuracy in Ava-driven store audits

Lee Kum Kee reps trust Ava to audit their stores with 96% accuracy, giving the commercial team confidence that every shelf reflects the plan.

Award Winning Solutions

We deliver award winning solutions that your teams will love to use

Trusted By Global Leaders

Leaders in food & beverages, household goods, personal care, consumer healthcare and distribution

“Ava has transformed the way our field teams work. By cutting data collection time in half and improving accuracy to 96%, our reps can now focus on building stronger customer relationships and maximising opportunities at the shelf.”

Keir Stewart
Head of Performance Analytics, AG Barr

“The Studio Marketplace is a strategic move for Aforza and the industry as a whole. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”

David Jacobs
Director of IT Sales, Suntory Global Spirits

“Aforza’s industry and domain expertise sets them apart in the market. The new Business Process Library is a great example of this leadership, empowering their customers to implement best practices better, faster and cheaper around the world.”

Paul Brennan
Global Commercial Excellence Director, Edrington

“Whyte & Mackay needed to transform our front-office capabilities and create a step change in how data led insights are used to inform our strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.”

Mike Southgate
Sales Director, Whyte & Mackay