CUSTOMERS

Namibia Breweries

Namibia Breweries (part of Heineken Group) Transforms Sales Execution with Aforza Offline Mobile

Company Background & Mission

Namibia Breweries Limited is one of the leading beverage manufacturing companies in Namibia and one of the few independently owned commercial-scale breweries in southern Africa. With headquarters in Windhoek, they have a significant share of the premium beer category in the region and are the leader in the Namibian beer market.

Their full portfolio includes a range of soft beverages for sale to all consumers; a range of low and non-alcoholic beverages; and alcoholic products for a wide range of adult consumer segments. These products are spread across the price ladder and are continuously enhanced based on market research and consumer feedback.

Namibia Breweries products are widely available throughout Namibia and the Southern African Development Community region due to an extensive distribution network. Their partnership with Heineken South Africa is an exciting platform for growth in southern Africa. Their products are exported to 17 countries outside Namibia and South Africa.

Namibia Breweries exists to create a future and enhance lives, with a strategic focus on:

• Everyone leading, everyone making a positive impact
• Engaging people, engaging experiences
• Owning the future, creating new realities, enjoying the journey

Commercial Objectives

With high levels of uncertainty following the global pandemic, Namibia Breweries are confident that their 2025 Breakthrough Strategy provides clear guidance and direction for the journey.

They have several priorities ahead:

• Planning a rigorous portfolio optimisation exercise to eradicate inefficiencies that have been created in the value chain through low and non-performing SKUs. This will help free up line capacity as well as shelf space for brands, thereby serving their commitment to deliver extraordinary results.
• Innovation is more important than ever to ensure they have a portfolio that will meet the needs of their consumers and all relevant occasions; they will reimagine the typical beer occasion which has been their greatest volume driver in the past.
• Continue their digital transformation journey. This includes driving the full adoption of a new sales platform and the introduction of technology across commercial functions, that will allow them to measure the effectiveness of sales performance, as much as advertising spend.

The Aforza Solution

As part of their digital transformation journey, Namibia Breweries wanted to compliment the capabilities of its CRM with:

• Full offline field sales mobile capabilities
• Streamlined order and data collection at the outlet
• Improved numeric distribution, sales efficiency and sales effectiveness through an integrated sales planning and execution platform
• Real-time performance measurement across the sales teams
• End-to-end visibility of customers, sales team, order volumes and stock levels

Aforza provides a suite of mobile and cloud-based applications, specifically built for the Consumer Goods Industry and Beverage market, that will allow Namibia Breweries to master every selling moment with sophisticated product mixes tuned to the needs of local markets.

Key functional capabilities for Namibia Breweries include:

• Offline Mobile Application for Beverage Industry Sales Processes
• Complete support for guided visits & tasks, order capture, surveys, audits and customer data on disconnected mobile devices
• World-class Planning and Execution capabilities to manage several aspects of sales and territory planning across routes and distribution networks
• Full omni-channel product catalogue to support portfolio of products, brands, SKUs and assortments
• Dynamic customer segments across customer groups and tiers
• Realtime reporting and dashboards to ensure complete sales team performance and customer visibility

Aforza is proud to be partnering with Namibia Breweries on this digital transformation intended to lead to large scale operation efficiencies in direct distribution costs, increased sales volumes and revenues.

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