## [The GenAI Divide: Why Most AI Pilots Fail & How Vertical AI is Changing the Game](/content/the-genai-divide-why-most-ai-pilots-fail-how-vertical-ai-is-changing-the-game/index.html)

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Aug 26, 2025 | [Blog Post](/content/category/blog-post/index.html)

Introduction Artificial intelligence has surged to the top of enterprise agendas, driven by the rapid rise of generative AI. The promise is tantalising: higher productivity, smarter decision-making and accelerated growth. Yet, for most companies, the results have been...

## [The 7 Deadly Sins of Trade Promotion Management](/content/the-7-deadly-sins-of-trade-promotion-management/index.html)

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) | Aug 22, 2025 | [Blog Post](/content/category/blog-post/index.html)

Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...

## [Our Summer at Aforza: More Than an Internship](/content/our-summer-at-aforza-more-than-an-internship/index.html)

by [Aforza](/content/author/aforza/ "Posts by Aforza"/index.html) | Aug 11, 2025 | [Blog Post](/content/category/blog-post/index.html)

This summer at Aforza has been anything but a typical internship. From day one, we were trusted with meaningful work: delivering software demos, contributing to high-profile campaigns, and even sitting in on executive meetings. Along the way, we’ve built valuable...

## [Aforza Intern Insights: Agentforce World Tour Through My Eyes](/content/aforza-intern-insights-agentforce-world-tour-through-my-eyes/index.html)

by [cscarpa2307f91706](/content/author/carolinascarpa/ "Posts by cscarpa2307f91706"/index.html) | Jun 13, 2025 | [Blog Post](/content/category/blog-post/index.html)

Agentforce World Tour Through My Eyes Yesterday, I had the exciting opportunity to attend the Agentforce World Tour in London, and what a day it was! Agentforce World Tour is one of Salesforce’s main events, a packed day full of inspiring talks, live demos, and plenty...

## [Ava Claims Agent Launch Webinar: Reinventing Claims Processing](/content/ava-claims-agent-launch-webinar-reinventing-claims-processing/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jun 12, 2025 | [Blog Post](/content/category/blog-post/index.html), [Webinar](/content/category/webinar/index.html)

In today’s fast-paced consumer goods industry, managing claims and deductions is a major challenge. Aforza’s recent webinar, hosted by Chief Commercial Officer Ed Butterworth & Product Marketing Manager Callum Fitzpatrick, showcased Ava—an innovative solution that...

## [Aforza Intern Insights: What I Learned in Week One at Aforza](/content/aforza-intern-insights-what-i-learned-in-week-one-at-aforza/index.html)

by [cscarpa2307f91706](/content/author/carolinascarpa/ "Posts by cscarpa2307f91706"/index.html) | Jun 6, 2025 | [Blog Post](/content/category/blog-post/index.html)

What I Learned in Week One at Aforza Hi, I am Carolina, a third-year Economics and Marketing student, and I’m thrilled to share that I’ve embarked on a summer internship journey with Aforza, taking on the role of Marketing and Solution Engineering Intern....