Blog Post Archives - Page 4 of 21 - Aforza

What to expect from Vertical AI in 2026

Artificial intelligence is no longer speculative technology. It is a core driver of differentiation, productivity and competitive advantage in the Consumer Products industry. Across Retail Execution, Trade Promotion Management (TPM) and Distributor...

Real Ava Stories: Why Kobe Wins, Bob Hesitates & Norman Loses

Why Kobe Wins, Bob Hesitates & Norman Loses Kobe, Bob and Norman may be animated characters, but their stories are not fiction. Each one is inspired by real conversations, real deployments and real decisions we have seen across Consumer Goods organisations over...

Ava, Actually: A Holiday Message About Making the Right Choices

A Holiday Message About Making the Right Choices As we settle into the holiday season and rewatch the films that have become part of this time of year, one scene always seems to stand out. A quiet doorstep. A series of handwritten cards. A moment of honesty told in...

Don’t Be Like Bob

Don’t Be Like Bob: A CIO Story About Legacy vs. Leadership Bob’s role as CIO at ACME Foods does not go as planned. His team do not trust him sales do not respect him and the CEO wants results he cannot deliver. After choosing a legacy vendor and skipping the...

An Updated Guide to Trade Promotion Management Software for Consumer Goods Companies 2026

Trade Promotion Management software plays a critical role in how consumer goods companies plan, fund and execute their go-to-market strategies. In 2026, the challenge is no longer simply managing promotions. It is ensuring that what is planned centrally is executed...

Kobe’s First Day: A Real Ava Story

Kobe’s First Day: A Real Ava Story Kobe’s first day as a consumer goods sales rep doesn’t go as planned: until he meets Ava, his mentor and coach in his pocket. With Ava guiding him through every store visit, Kobe learns, grows and finds his confidence. My First...