Blog Post Archives - Page 21 of 21 - Aforza

What is Trade Promotion Management?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | May 9, 2021
Last Updated: 3rd April 2025
Trade Promotion Management (TPM) is the end-to-end process by which Consumer Goods companies plan, execute, and analyze promotional campaigns in collaboration with their retail and distributor partners. These promotions—such as discounts,...

What is Modern Retail Execution?

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Apr 26, 2021
As the battle to win at the shelf heats up, the role of Retail Execution has never been more important to ensure Consumer Products companies keep their products in the spotlight. But what is Retail Execution, why does it matter now more than ever? What Is Modern...