Will Brown, Author at Aforza

One Plan, Not Five: Getting CPG Product Launches Right

by [Will Brown](/content/author/willaforzabrown/ "Posts by Will Brown"/index.html) | Jul 15, 2026 | Blog Post

The Plan That Looks Fine Until It Meets the Business Every product launch plan looks clean on the day it’s approved. The targets are set, the accounts are listed, the promotions are pencilled in, and the launch date sits neatly on a calendar. Then launch day...

The Best Distributor Management System (DMS) Vendors for Consumer Goods Companies in 2026

by [Will Brown](/content/author/willaforzabrown/ "Posts by Will Brown"/index.html) | Jul 1, 2026 | Blog Post

A comparison of the platforms shaping route-to-market execution, and what separates a connected DMS from a digitised spreadsheet. In the fast moving consumer goods ecosystem, effective distribution is no longer just about getting products onto shelves. It’s...