## [Love Your Sales Journey: Deliver Tempting Valentine’s Day Promotions With Aforza](/content/love-your-sales-journey-deliver-tempting-valentines-day-promotions-with-aforza/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 14, 2024 | [Blog Post](/content/category/blog-post/index.html)

Love is in the air, and so are countless sales opportunities—it’s Valentine’s Day! Amidst the flurry of hearts and roses, Consumer Product businesses are gearing up to capitalize on this romantic season. There’s no better time to showcase how Aforza...

## [Getting Your IR Strategy Right](/content/getting-your-ir-strategy-right/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Feb 14, 2024 | [Blog Post](/content/category/blog-post/index.html)

Across the Retail landscape, there is a huge range of in-store tasks that need to be executed by Consumer Product companies on a daily basis to deliver sales strategies and optimise trade investments. And, with 60% of store checks still relying on labor-intensive...

## [Aforza Insights Podcast: Why I Moved Halfway Around the World to Join Aforza](/content/why-i-moved-halfway-around-the-world-to-join-aforza-with-lara-giles/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 25, 2024 | [Podcast](/content/category/podcast/index.html)

Lara Giles is a recent (and welcome) addition to the Aforza’s London Waterloo offices, coming all the way from Sydney, Australia. She comes to the company with an extensive background in Consumer Goods, most notably at Arnott’s, a major player in the Australian...

## [Vertical vs. Horizontal CRM Software in the Consumer Products industry](/content/vertical-vs-horizontal-crm-software-in-the-consumer-products-industry/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 24, 2024 | [Blog Post](/content/category/blog-post/index.html)

In the Consumer Products industry, the role of Customer Relationship Management (CRM) software cannot be overstated. A 360 degree view of your Retail Customers is critical to success and you need to engage with them across all routes-to-market. Consumer products...

## [Aforza Insights Podcast: The Value of Time in Consumer Goods](/content/aforza-insights-podcast-the-value-of-time-in-consumer-goods/index.html)

by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html) | Jan 23, 2024 | [Podcast](/content/category/podcast/index.html)

Andreia Diaconu, originally from Romania, has had an extensive career that spans across the Consumer Goods industry, with time spent at P&G, and the Consumer Healthcare demerger from Johnson & Johnson known as Kenvue. Beginning her career as a key account...