Ursula Brady, Author at Aforza
Ava Claims Agent Launch Webinar: Reinventing Claims Processing
by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)
In today’s fast-paced consumer goods industry, managing claims and deductions is a major challenge. Aforza’s recent webinar, hosted by Chief Commercial Officer Ed Butterworth & Product Marketing Manager Callum Fitzpatrick, showcased Ava—an innovative solution that...
What Is Trade Claims Processing In The CPG Industry
by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)
What Is Trade Promotions Processing? Trade promotions are a critical part of commercial strategy in the Consumer Packaged Goods (CPG) industry. They drive volume, support key account growth and secure retail visibility. But on the back of every promotion lies a...
What is Commercial Excellence in the Age of AI
by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)
What Is Commercial Excellence? Commercial Excellence is a strategic function that ensures Consumer Goods companies optimise their commercial operations, improve revenue growth and drive efficiency across sales, marketing and trade promotion efforts. It is a...
Aforza’s Top 10 Highlights of 2024 – A Year of Milestones
by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)
Aforza’s Top 10 Highlights As we approach the end of 2024, it’s the perfect time to reflect on the special moments that defined Aforza’s journey this year. From industry recognition to innovative launches, these highlights underscore our continued focus on...
From Friction to Flow: How Ava’s Differentiated UX Transforms Productivity in Consumer Products
by [Ursula Brady](/content/author/ubrady/ "Posts by Ursula Brady"/index.html)
From Friction to Flow The Consumer Products industry operates at a relentless pace demanding efficiency and innovation from its teams. Yet many organisations remain tied to outdated enterprise systems that slow them down. Manual data entry, fragmented processes and...