Andrew Keleher, Author at Aforza

The shelf is the new battleground: what McKinsey’s home and hygiene outlook means for CPG commercial teams

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Apr 30, 2026

An Aforza point of view on McKinsey’s “Freshening up: A new winning formula for home and hygiene players” For most of the past five years, home and hygiene brands have grown the easy way. Inflation lifted prices, prices lifted revenue, and revenue...

BCG is right about AI agents in CPG. The biggest prize isn’t consumer-facing

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Apr 28, 2026

An Aforza POV on BCG’s “How AI agents are transforming Consumer Goods” BCG’s recent piece on agentic AI in consumer goods landed a number worth sitting with: only 10% of consumer goods and retail companies have successfully integrated AI agents...

RGM is only as good as what happens in the aisle

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Apr 27, 2026

An Aforza point of view on Bain’s RGM Reset: Capabilities for a Competitive Edge The 5% who get it right share one thing in common Bain’s recent piece on revenue growth management lands on a sobering statistic: only 5% of CPG companies are getting RGM...

Golden Arches, Broken CRM: The Hidden Tax on CPG Field Sales

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Apr 24, 2026

There is a reason CPG field reps know the WiFi password at every McDonald’s on their route. Their mobile CRM cannot keep up with where they actually work, so they finish the day in a car park, syncing what should have synced hours ago. That workaround has a name...

Don’t wait for perfect data to get value from AI

by [Andrew Keleher](/content/author/andrewsimonkeleher/ "Posts by Andrew Keleher"/index.html) | Apr 21, 2026

An Aforza point of view on McKinsey’s Building the foundations for agentic AI at scale McKinsey’s latest piece, Building the foundations for agentic AI at scale, lands on a conclusion most technology leaders already feel in their bones: data is the...