## [Accruals & Deductions Demystified: How Ava Brings Confidence Back to Finance Teams](/content/accruals-deductions-demystified-how-ava-brings-confidence-back-to-finance-teams/index.html)

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) \| Sep 18, 2025 \| [Blog Post](/content/category/blog-post/index.html)

Alex Botwinick Senior Consumer Products Sales Engineer I’ve spent my whole career in the CPG and FMCG world, with the last nine years laser-focused on Trade Promotion Management (TPM). My journey has taken me from starting as a data nerd at Nielsen, to leading trade...

## [Optimizing Trade Promotion Budgets from the Top Down with Ava](/content/optimizing-trade-promotion-budgets-from-the-top-down-with-ava/index.html)

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) \| Sep 12, 2025 \| [Blog Post](/content/category/blog-post/index.html)

## [Why KAMs Deserve Intuitive Tools: How Ava Helps Them Plan Smart and Fast](/content/why-kams-deserve-intuitive-tools-how-ava-helps-them-plan-smart-and-fast/index.html)

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) \| Sep 3, 2025 \| [Blog Post](/content/category/blog-post/index.html)

## [From Chaos to Clarity: How Ava Transforms the Planning Process](/content/from-chaos-to-clarity-how-ava-transforms-the-planning-process/index.html)

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) \| Aug 29, 2025 \| [Blog Post](/content/category/blog-post/index.html)

## [The 7 Deadly Sins of Trade Promotion Management](/content/the-7-deadly-sins-of-trade-promotion-management/index.html)

by [Alex Botwinick](/content/author/abotwinick/ "Posts by Alex Botwinick"/index.html) \| Aug 22, 2025 \| [Blog Post](/content/category/blog-post/index.html)