ABOUT

About Aforza

Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.

Aforza is for All

Helping you drive a profitable route-to-market everywhere

Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.

Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.

Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.

Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.

Our Vision & Values

Improving the lives of every consumer in the world

We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.

Growth

Grow your company with our modern & scalable solutions. We provide 3 releases of innovation to you automatically every year.

Customer Success

Our business is about making our customers successful. We don’t rest until you are up & running with our solution and completely satisfied.

Trust

We operate on 100% transparency and trust. Whether it’s your data or your business-critical systems we give you full visibility and control.

Human

Helping companies give back to the community and become more sustainable is embedded directly within our products.

Our Story

We’re driven to improve the lives of every consumer in the world

Aforza is incorporated

April 2019

Aforza is officially incorporated, marking the beginning of its journey to revolutionize the Consumer Products industry with innovative cloud & mobile solutions.

Industry's First Connected REX & TPM

January 2020

Aforza unveils the industry's first completely connected Trade Promotion Management & Retail Execution solution to a range of Beta customers.

Aforza Passes the AppExchange Security Review First Time

January 2020

Aforza passes security review first time on the Salesforce AppExchange making it immediately available for new customers to download.

Aforza Raises $22M in Series A

August 2021

Aforza secures $22 million in Series A funding, enabling accelerated development and expansion of its platform to empower more businesses worldwide.

Aforza Customer Distell featured in CGT magazine

September 2021

Aforza customer Distell (now Heineken Beverages) featured in Consumer Goods Technology magazine covering their connected trade planning to execution.

Industry Analyst Recognition

April 2022

Aforza earns 3 prestigious Best-in-Class distinctions in the Promotion Optimization Institute's (POI) REX Panorama & 4 in the EPx Panorama, reaffirming its leadership across the industry.

Aforza Studio Launch

May 2023

Aforza launches Aforza Studio, the industry's first end-to-end photo automation solution. Built on the Google Cloud platform, it allows real-time action to be taken on photo insights.

Aforza Crosses $1B In Total Order Value Captured On The Platform

August 2023

Aforza crosses $1 Billion of customer order value captured across our omnichannel field, telesales and B2B solutions.

Aforza Launches B2B

November 2023

Aforza expands its offerings with the launch of Aforza B2B, providing connected self-service solutions tailored to enhance business-to-business sales and operations.

Aforza Turns 5

April 2024

Aforza celebrates its fifth anniversary, reflecting on a journey of innovation, growth, and transformative impact on the Consumer Products industry.

AFORZA LAUNCHES AVA

May 2024

Aforza launches Ava, the industry's first Vertical AI, empowering every team member with the world’s top Commercial Excellence Coach, boosting productivity & smarter decisions in every use case.

AFORZA LAUNCHES FIELD 25

July 2025

Aforza launches Field 25, the most advanced offline mobile app in the industry with 3X faster data syncs over the traditional Salesforce SDK, background sync and intelligent conflict resolution.

Aforza Media Kit

Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.

Latest Learnings

Check out our latest insights, news & announcements

One Plan, Not Five: Getting CPG Product Launches Right

Most CPG product launches fail because five teams work from five plans. See how one connected launch plan fixes distribution and trade spend before go-live.

Aforza 250 Business Independence Release Webinar

The Business Independence Release is here. Join the Aforza 250 webinar to see 250+ new features that free commercial teams from manual work.

Aforza Summer 26 Release Webinar

Discover the Aforza Summer 26 Release. Plan smarter with Scenario Planning in Ava, launch faster with Product Launch Hub, and sharpen execution with Ava Audits.

Realtime Next Best Action with Ava Audits Webinar

See how Ava surfaces the next best action at every store visit, in real time. Join our webinar on turning field execution into revenue for CPG teams.